Marketing & Website Claims Compliance – Required for Every Product Listed Online
When selling dietary supplements in the U.S., your product marketing claims must comply with strict FTC and FDA standards. Under the FTC Act and DSHEA, every claim—whether on your website, Amazon listing, label, or social media—must be truthful, not misleading, and backed by reliable evidence.
Violations can result in FDA warning letters, FTC fines, or product delisting on major platforms.
Who Needs It?
- • Supplement Brands selling via Amazon, Shopify, Walmart, or direct-to-consumer
• Private Label Sellers launching new products or packaging
• Marketing Agencies & Creatives managing ad copy or social posts
• Startups introducing new SKUs to U.S. or global markets
• Exporters/Importers marketing supplements to U.S. buyers
Why It’s Required:
- • FTC requires all advertising to be substantiated and non-deceptive
• FDA prohibits disease claims and monitors structure/function language
• Applies to product labels, websites, ads, social media, and influencer content
• Key requirement for Amazon, Walmart, and other platform compliance
What’s Included (Per Product):
- • Compliance Review of Up to 3 Marketing Channels (e.g., website, Amazon, social)
• Risk Assessment for FDA/FTC-Violating Language
• Identification of Misleading, Unsubstantiated, or High-Risk Claims
• Categorization of Claims (Structure/Function, Health, Drug, Nutrient)
• Suggested Edits & Compliant Alternatives
• Optional Add-On: Substantiation Guide or Claim Matrix (available separately)
What’s Included:
- • FDA Facility Registration (New or Renewal)
• U.S. Agent Appointment (for foreign facilities)
• Registration Confirmation and Number
• Biennial Renewal Reminders & Monitoring
• FDA Compliance Guidance & Support
Pricing:
| Service | Standard Price | Support360 Member Price (50% Off) |
|---|---|---|
| Marketing / Website Claims Compliance | $750 per product | $375 per product |
- Support360 Members get 50% OFF all claim and content compliance services, including product listings, ads, and email marketing.
Avoid These Common Violations:
- Without recognized certification, your brand may be:
- • Unapproved drug claims (e.g., “treats arthritis,” “cures anxiety”)
• Vague or exaggerated claims without scientific support
• Use of “clinically proven” or “doctor recommended” without substantiation
• Before-and-after imagery that implies medical outcomes
